Bubble t-break

Branding/3D/Strategy/Animation

Bubble tea—a drink with a tea base, blended with milk, fruit, or juice, and topped with signature tapioca pearls or "bubbles"—originated in Asia in the 1980s and has since gained global popularity. Bubble T-Break, a popular bubble tea café located on the edge of Newcastle's Chinatown, has been serving customers for over a decade but had yet to establish a visual brand identity. During the nationwide lockdown, when in-person service was paused, the owner took the opportunity to commission a full brand identity project.
‍
Bubble tea is especially popular among a younger generation who often seek alternatives to coffee or traditional teas, which are typically associated with an older demographic. As a result, the brand’s target audience includes a young, vibrant demographic—primarily students—spanning both local and Asian cultures.