Pragnell

Editorial/Print/Branding/3D/Global Social Media

Founded in 1954 in the historic town of Stratford-upon-Avon, Pragnell has become one of Britain’s most prestigious and high-quality jewellers.

With a brand rich in heritage, one of my key goals was to modernise its visual expression to resonate with today’s and tomorrow’s customers, both in the UK and internationally. I have contributed to this by creating a variety of brand assets and graphic design materials across multiple channels and formats, helping to bring Pragnell’s story to life for customers in both the UK and China.