Cosmo
Brand Identity & Website for an EdTech Platform
Cosmo is an education platform designed to support personalised learning experiences.
As the product evolved, the company began shifting its positioning toward the B2B education space, working more closely with institutions and partners.
The existing brand and website no longer reflected that direction.
The Challenge
The brand felt more like a consumer learning tool than a credible education platform.
Cosmo needed an identity and website that could communicate clarity, credibility, and scalability, while still remaining approachable for learners.
The Approach
The project focused on aligning Cosmo’s brand and digital presence with its new B2B positioning.
This included:
• clarifying the platform’s visual language
• creating a scalable identity system
• designing a website that communicates value quickly and clearly
The goal was to balance approachability with authority, ensuring the brand works for both learners and institutional partners.
Brand & Website System
The visual system uses soft geometric forms and layered gradients to reflect learning, exploration, and growth.
This design language was applied consistently across both the brand identity and the website, ensuring a cohesive experience across digital touchpoints.
The website structure prioritises clarity and hierarchy, guiding visitors through the platform’s purpose and capabilities while maintaining a calm and approachable interface.
Together, the identity and website form a flexible system that supports Cosmo’s communication across product, marketing, and partner-facing materials.
Outcome
The result is a cohesive brand and digital experience that better reflects Cosmo’s evolution into a modern EdTech platform.
The new system provides a stronger foundation for communicating with both learners and institutional partners as the platform continues to grow.
