People’s Postcode Lottery
Key visual development, Animation, Digital Ad
PPL is a lottery company that allow players to take part in their monthly draw and chance to win prizes based on their chosen postcode. The client asked to create visual assets for their monthly draw campaign, a chance to win £12,000 every month for 12 month. The deliverable require o create a key visual assets for the website, animation for social platforms and digital advertising materials.
Key Visual
Red door is one of PPL’s brand visual elements and it has to incorporated in the design. I went with a simple set effective approach highlight the letter box and emphasis the idea of “good new” and key information of “£12,000” typography highlighted in 3D gold format in a celebratory background.
