Smartphone displaying a social networking app called COSMO with pictures and labels of users, including partners and resellers, under a purple header. The screen also has a section titled 'Explore Cosmo Connect' with placeholder text and a 'Learn more' button.
A digital graphic for a webinar series titled "Recipe for recovery," scheduled for March-April 2021 from 13:00 to 14:00. The graphic features a dark blue background with colorful circles and geometric shapes, and logos of sponsors and partners at the bottom.
Patrick Tu logo, Black wordmark logo

Authority-Driven Brand & Website Designer for Fractional Leaders & Specialist B2B Businesses

Open magazine on black/white marble table showing a woman in a blue dress with feathered sleeves and jewelry; London jewellery brand

100+ Satisfied Clients

1000+ Completed Projects

10+ Years of Experience

100+ Satisfied Clients 1000+ Completed Projects 10+ Years of Experience

/Long story short

I’m Patrick. With 10+ years across the UK and Asia, I help high-ticket fraction leaders and Specialist B2B businesses clarify their positioning and turn it into authority-driven brands and websites that help them to get better clients.

Young man with short dark hair wearing wireless earbuds, sitting indoors, focused working, graphic designer, freelance graphic designer, team work, with people blurred in the background.

/Ways we can work together

Apart from full service, I also work in modular ways, stepping in for strategy, design, or ongoing support across branding, websites, and content. You use what you need, when you need it.

Your investment is based on scope, complexity, and time so you pay for what’s useful, nothing extra.

  • If you have an idea but don’t know how to shape it, I help turn it into a clear, usable brand. This is a one-stop service that keeps strategy, visuals, and digital touchpoints aligned so nothing feels disconnected or rushed.

    • Brand strategy (story, positioning, values, tone of voice)

    • Visual identity (logo, colour system, typography)

    • Website design + Build (clean, functional, ready to use)

    Timeline: from 4-8 weeks

    Investment: From £2,750

  • This is where the brand comes to life.
    We define the thinking, personality, and rules behind your brand, so everything you build after this has direction and consistency. Think of it as the blueprint you (or any designer) can follow without guessing.

    • Brand story & positioning

    • Values & messaging direction

    • Visual identity system (logo, colour system, typography)

    • Brand guideline

    Timeline: from 10 days

    Investment: from £1,750

  • For early-stage projects that only need a logo to get moving. You’ll get a solid, well-crafted mark, without the wider brand system.

    • Primary logo concept

    • Supporting logo variations

    • Colours & typography

    • Basic usage guidance

    Timeline: from 7 days

    Investment: from £750

  • Every business needs a website. Even your neighbour has one. If people can’t understand what you do in 10 seconds, your site isn’t working.

    • Website structure & layout

    • Build + launch-ready setup

    • Build + host on any preferred platform

    Timeline: from 7 days

    Investment: from £750

  • For something specific? Hire me as your designer for the day. Whether you are business owner, in-house team or a agency, I will able to hit the ground running.

    Let me know what you’d like to achieve and I will help you get there.

    Investment: £375 per day

Selected work

Rebrand and website design for a EdTech brand

Cosmo

Brochure and social media design for a London based luxury jewellery brand

Pragnell

Imagin

Branding and packaging design for a gin brand

Rebrand and website design for a investment bank in the US.

Blaylock Van

/Q&As

Why me?

  • I work with startups, founders, fractional leaders and specialist B2B businesses selling high-ticket retainers.

    Mos of my clients are experienced operators with strong expertise but branding and website that don’t fully reflect their level. I help close that authority gap.

  • I focus on two core areas:

    • Authority Build — Strategic brand and website design built around positioning, proof, and conversion.

    • Growth Partner — Ongoing optimisation, landing pages, offer launches, and authority refinement.

    Everything is built to support sales, not just aesthetics.

  • Pricing is based on business impact, scope, and complexity.

    • Authority Build projects typically start from £4,500.

    • Ongoing Growth Partner support starts at £3,000 per month.

  • Most Authority Build projects take 4–8 weeks depending on scope and readiness.

    Ongoing optimisation is structured monthly with clear priorities and defined outcomes.

  • Yes. I work with clients across the UK and internationally.

    Workshops, strategy sessions, and reviews are run remotely in a structured way.

  • I don’t overload with endless concepts.

    Projects are structured around clear strategic direction, usually with 1–2 focused concept routes and defined revision rounds.

    More options don’t create clarity. Strong direction does.

Success Stories

/Testimonials

Let’s start your project.